I have been doing keyword analysis for PPC campaigns or generally for websites for the past 3-4 years as part of Online Marketing. Can’t say I have perfected the technique, but I can say that there is more complication to keyword analysis than what meets the eye!
I have been using Wordtracker, Overture, Google keyword tool and other tools offered by different PPC engines. But now zeroed in on Google keyword tool, since Google brings most of the traffic to the website I work on. Google keyword tool used to show monthly search volume and average quarterly search volume earlier. Now they have modified the headings to “Local search volume: April” and “Global Monthly Search volume”. Advertiser competition is still given as a scale and not an actual number.
Just giving some interesting facts here.
1. Did you know that there were 110,000 searches (approximate average monthly searches, over past 12 months) performed globally for the keyword “3d modeling”, whereas “3d modelling” had 40,500 searches? So your page on 3d modeling should have just one “l” and not two, if you have done good keyword analysis. Some terms like this are easy and straight forward. But there are few others that are more complicated.
2. The term “clipping” has 201,000 searches, whereas the term “image clipping” has just 1600 searches. So do you call you service clipping? That could mean so many different things. If I call a service image clipping, will I be targeting the wrong keyword. This would need some more research and discussion with the sales team to find the right keyword. One dilemma I am on now.
So do you keyword analysis right and you would reap better rewards in your online marketing. Don’t trust your instincts and go wrong, when there is such a great tool telling you what exactly your customers could be searching for.