Dreamweaver 8 – Online Marketing tool – Software review

I have been using Dreamweaver as an online marketing tool for about 5 years now, and like it a lot. One of the best HTML editors (the name is an understatement) available now, it combines a fool-proof “wysiwyg” interface with a hard-core coders area.

Dreamweaver has adapted beautifully to CSS(cascading style sheets) over time, and makes creating pages in complete table-less design, much easier.

Dreamweaver offers FTP upload, though this is not the most reliable part of the software. But there are many other FTP clients that would do the work perfectly well, like Filezilla, and so let’s not burden Dreamweaver with this task as well.

For the hard-core coders, the expand and collapse view in code, gives flexibility in viewing more code, and also in checking to make sure that beginning and closing tags are correct everywhere.

Features like the zoom-in option for page content (upto 3600%), ability to seach for a particular line of code in the “entire current site” or folder or source code or text, Paste Special feature which helps in keeping the formatting exact while pasting content from other programs, multi browser testing… all these and more, make Dreamweaver a pleasure to work with. Dreamweaver is a must-learn for any person interested in Online Marketing.

One recent solution for which I used Dreamweaver:

I had to put a table with 60 rows by 5 columns into a blog. I copied the table from excel, opened a new HTML file in Dreamweaver, pasted the table in the wysiwyg area, made border = 1. So the coding area got the HTML code for the entire table.

Opened the HTML view of the blog, and pasted the code there. Lo and behold, in less than a minute, I had the table up on the blog. No rocket science! But I was proud of this solution!!

Email Etiquette – How I wish I could write perfect emails!!!

Be it online marketing, or any other field you are in; In all likelihood, you would be using emails and lots of it. I always wish I could write perfect emails, with the right subject line, right tone and the right amount of words. Working towards that, I am compiling here a list of things I should watch out for while writing emails.

Why is Email Etiquette important?

Studies have shown that 88% of Internet users use email, and 90% of working people use Internet to access email. Now that is a huge number of people sending and accessing emails left and right. We use emails to keep in touch with friends, to assign work, to know about work that has been assigned to you, to advise/scold people, so that you can avoid a face-to-face confrontation with somebody, to diplomatically put across your requirements and so on and so forth. The list is unending.

Sometimes mails make you feel good, sometimes they get on your nerves and sometimes they are just there without making any impression.

So what is included in email etiquette?

1. Subject lines – Use subject lines all the time. Period.

Use sensible subject lines that convey and summarize your content. This makes it easy for the person receiving your email to get an idea about your email quickly. It also makes searching for emails easy. So use good subject lines, and please do change subject lines when your subject of conversation changes.

2. Manners – Use ‘Please’ and ‘Thank you’ even if you don’t feel like using it. It could become a habit before you even notice it. Don’t write in all CAPITAL LETTERS or all small letters. ALL CAPITALS LOOK LIKE YOU ARE SHOUTING. and all small letters look like you are mumbling. So be careful to use the right tone.

When in doubt on how to address a person, use Mr., Ms. or Dr. and then their last name. Like “Dear Mr. Peter”. When a person has already addressed you using your first name, it is safe to do the same and use the other person’s first name too.

3. Language – Job requests with glaring spelling mistakes and grammar mistakes would be trashed by any employer. You can be sure of that. So enable spelling and grammar check on your emails. Read through your content once before hitting the ‘Send’ button.

And please please don’t use short forms like “ur”, “thot” etc. on emails. It is ok to send a text message to your friend that way, but let a formal email please be kept formal.

4. Content of your email – Be concise, but not curt. Don’t ramble on and on trying to convince a point. Just be systematic and the point would be driven home faster than you think.

Use clearly separated paragraphs, bulleted point or numbered list if you can. And sign off properly with a good signature having your full name, designation, address, phone number on it. (depending on how much you would like the recipient to know)

5. Few extra points – Don’t use the “Reply all” option unless you really really have to. If you have to congratulate a colleague, email only him and not 25 other people also in your office.

Acknowledge mails fast, if you are not in a position to give an answer immediately. I would be nice to add when you would be able to give an answer.

Use CC and BCC fields carefully.

Don’t forward mails unnecessarily, especially if you are not sure of the facts mentioned in the email. Lot of people trust you. Don’t take their trust lightly.

Use a decent format without too many color and font combinations, something that looks jarring to the eye.

That’s it with email etiquette for now. More rules for me and you… later.

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