The whole online marketing team was excited about infographics. So we decided to do our “About us” page like an infographic. The design was complicated enough, the HTML was even worse. After making the website responsive, HTML has become even more complicated. But finally, we completed it and let us run for 2-3 weeks before checking performance.
Not good, not good at all!
Bounce rate doubled, exit rate went up 80% and time on page came down. It was disappointing and disheartening. But we decided to bite the bullet and revert back to our previous design.
So much for our excitement with infographics. The whole world is raving about it, but we fail to see why. Which makes it really important to test, test and test any change that you make on the website.