We are planning a redesign of the website and I was researching some of the best About us pages online. I liked this link on http://www.blogtyrant.com/best-about-us-pages/ and most of the pages featured there, ranging from the weird, http://www.andrewreifman.com/ to the very long, http://www.seomoz.org/about, to the nice ones, http://twitter.com/about.
Here I am still undecided on what best to portray on the about us page. The 5 Ws looks like a good starting point. Five boxes of text each featuring the answer to each of the questions.
Still working on it…..